Tasty Entrepreneurial Spirit

Omalicha was a start-up by Chioma that made chin chin, a West African snack. She asked me to develop a logo, promotional material and artwork for packaging that celebrated her Nigerian heritage with a modern twist.

I illustrated a strong woman with her head looking onwards and upwards as a focal point of the brand.

Postering Manchester

The above poster was created for her pop-up launch at the Manchester Museum café. Following that, I received an email from Chioma telling me “one thing everyone LOVES is the branding.” I LOVE hearing great feedback like that.

Packaging Labels

Pictured below are labels for the four flavours of chin chin — nutmeg mischief, peanut masquerade, cinnamon handsome and tribal vanilla.

Cheeky Promotion

With a playful brand, a call to action can sound more entertaining than hard sell.