“The first podcast features a conversation between a dissatisfied non-prison worker and a prison guard about working within HR at the Prison Service.”

“Two other podcasts include a dissatisfied non-prison worker having a conversation with an area manager, and a dialogue between an area manager and a prison governor.”

Press:

From Digital Bulletin:

The podcasts are designed to highlight the difficult and challenging environments HMPS staff face day to day, and to create a realistic idea of what working in a prison is like.

Podcast — Word of the Year

In 2005, the New Oxford American Dictionary word of the year was ‘podcast’ (it was ‘Sudoku’ in the UK). This was 2006 and TMP Worldwide was briefed by HM Prison Service to develop an online recruitment drive.

Using the Latest Tech Gets the Press

As Digital Creative Director, I immersed myself in the project and came up with an idea using podcasts for recruitment to create an experience for the candidates that received press in the Digital Bulletin, daily digital news from Brand Republic, and Personnel Today. The final products attached here were developed in working collaboration with a copywriter.